Zenni Announces New Exclusive Resort Collection Featuring Eyewear Icon Iris Apfel | News

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NOVATO, Calif.–(BUSINESS WIRE)–April 18, 2022–

Zenithe leader in online eyewear retail, today announced its fifth exclusive collection featuring a legendary style icon and eyewear enthusiast, Iris Apfel. Just in time for warm weather adventures, the new Iris Apfel x Zenni Resort Collection features new head-turning frame styles in vibrant hues.

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Whether you’re gearing up for a trip to the beach, an alfresco brunch, or sunbathing at home, this new eyewear collection can be styled for any spring or summer look. The Iris Apfel x Zenni Resort collection, inspired by warm climate destinations, will feature an electric mix of new styles and colorful remixes of fan favorites – all crafted from Zenni’s highest quality hand-polished acetate. .

The exclusive collection includes three new frame styles to pair with vacation-ready looks, and fresh, summer-ready colorways for other popular Iris Apfel x Zenni styles. The collection includes:

  • Miami-Nice: a timeless square frame available in seafoam, fuchsia or black
  • Beachy Keen: an oversized round frame available in sandbar or mermaid
  • Make waves: a retro-inspired cat-eye frame available in creamsicle, serengeti or mosaic
  • Good to be square: now available in seafoam, mermaid and amethyst
  • The Iris Apfel: now available in Tiger’s Eye and Sandbar
  • What’s New Pussycat: now available in amethyst and fuchsia

With a starting price of $39.95, these premium hand-polished acetate frames are both affordable and collectible to suit any mood or look. All Iris Apfel X Zenni Resort Collection frames are available as glasses or sunglasses in Zenni’s full range of customizable lens and mirror tints.

“We are fortunate to work so closely with Iris on all of our designs and thrilled to share this Resort collection with her global fanbase,” said Michelle Ticknor, Head of Lifestyle Partnerships at Zenni. “Iris brings her boundless creativity and joie de vivre to every design decision as part of our exclusive collaboration.”

To capture the Iris Apfel X Zenni Resort collection, Zenni teamed up with renowned lifestyle photographer Ben Watts on location in South Beach, Florida. These images complement the original Iris Apfel x Zenni Zentennial campaign launched last year, which was shot by acclaimed fashion photographer Ruven Afanado with Iris at her home in Palm Beach, Florida.

The Iris Apfel X Zenni Resort collection is available today at Zenni.com/iris.

About Zenni

Zenni pioneered the online eyewear industry in 2003 with a mission to make prescription eyewear affordable and accessible to everyone. Based in the San Francisco Bay Area, Zenni offers men, women and children the freedom to express their personal style through high quality prescription and protective eyewear designed with a sense of fashion and a amazing selection. With full prescription pairs starting at just $6.95 and averaging just over $40, the company has massively disrupted pricing from the traditional retail model. With over 35 million frames sold worldwide, a pair of Zennis is owned in every country in the world. Zenni is proud to be the official eyewear of the San Francisco 49ers, Boston Red Sox, Call of Duty League and Chicago Bulls. For more information, please visit Zenni.com/Press.

About Iris Apfel

Describing herself as “the oldest teenager in the world”, Iris Apfel had established herself as an icon in the field of elite fashion. By trade, Iris has spent her career as an interior designer working on design restoration projects, including her work in the White House – running through nine presidents. Aged 98, vibrant and active, Iris has published her autobiographical coloring book titled IRIS The Coloring Book, which summarizes the many years of the fashion sweetheart’s life in sixteen pages of whimsical drawings and witty sayings. Iris has also published a book IRIS APFEL: ACCIDENTAL ICON, DREAMS OF A GERIATRIC STARLET in 2018. Iris currently has a fashion capsule collection on HSN and sells homeware exclusively with Grandin Road. In addition to her exhibitions and collections, Iris is a visiting professor at the University of Texas at Austin. Recently, at the United Nations Headquarters in New York, she received the Women Together Special Award at the 12th Annual Women Together Gala. Iris divides her time between NYC and Palm Beach. In 2015, she lost her longtime love and partner of 67 years, Carl Apfel.

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CONTACT: Sandra Acosta

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KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: LUXURY WOMEN’S MEN’S ENTERTAINMENT GENERAL ENTERTAINMENT CELEBRITY CONSUMER FASHION RETAIL ONLINE RETAIL

SOURCE: Zenni

Copyright BusinessWire 2022.

PUBLISHED: 04/18/2022 09:00 / DISK: 04/18/2022 09:02

http://www.businesswire.com/news/home/20220418005180/en

Copyright BusinessWire 2022.

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