“Neglecting the holistic well-being of today’s youth in any society is probably the most brutal ‘death sentence’. the community could assign itself.
The introduction of ‘Ginger Power 50/50′ and our literacy products are our answer to slowly but surely begin to eliminate the troubling status quo while tackling the ills; as with all potentially terminal conditions with “Prevention rather than cure”. – Aminah ‘Ginger’ Gbajabiamila Capping off a highly transformative year of successfully launching its inaugural Ginger Power 50/50 cohort and introducing the ‘GingerAid’ Coloring & Mindset Transformation Book in the United States; Ginger Power Africa is showcasing the book at a LIVE launch event in Lagos, Nigeria.
On July 31, Nigerian-born, Atlanta resident Aminah ‘Ginger’ Gbajabiamila, a passionate social entrepreneur, speaker, coach and transformational life stylist, launched Ginger Power 50/50, her dream (half-life) initiative. to address youth welfare empowerment and gender. Equity Advocacy, The ‘Ginger Power 50/50’ (GP50/50) Impact Program in commemoration of its Golden Jubilee.
The highlight of the event was the virtual launch of GingerAid!
The ‘Ginger Power’ coloring and mindset transformation book – which Aminah co-wrote with her thirteen-year-old only daughter and youngest child.
Subsequently, the LIVE debut of the book followed in Atlanta on November 27 and in Lagos, Nigeria on December 22. The launch of GingerAid Lagoshosted at The Learning Place, Lekki was anchored by Classic FM Radio OAP Mogaji by Sola Schullzz and selectively presided over (in absentia) by Her Excellency the First Lady of Ogun State, Bamidele Abiodun – a successful businesswoman and philanthropist as chief pitcher, in line with her role as a UN champion of sustainable development and her personal commitments to SDGs 3, 4, 5 and 17 – to which the book responds.
A poignant excerpt from his address, reiterated in a private GingerAid presentation by the authors states, “As much as possible, I will remain committed to the achievement of SDG 4 by 2030, which is the universal provision of free, equitable and quality primary and secondary education leading to relevant and effective learning outcomes, through better planning and addressing some of the systemic barriers that hinder an effective education strategy.
This book and all it stands for is a way for us to achieve that, which is why I’m thrilled to launch it and can’t wait to see the impact it will have on our young girls (and boys ) worldwide. – Bamidele Abiodun, HE First Lady of Ogun State
A highlight of the launch was an engaging keynote, hosted by Bolanle Adewole – Early Childhood Educator, Executive Director of Learning Place; on the topic Introducing Girls and Boys to Their Global Future: Normalizing the Concept of Diversity and Early Excellence”.
The relevant topic and theme of the GingerAid launch is so appropriate to the context and content of the book. GingerAid is a one-of-a-kind UnStatusQuo coloring and mindset transformation book, an interactive, inspiring and challenging coloring and activity book for all girls (and boys), inspired by underprivileged girls in minority classification to stimulate innate curiosities about their future. Self and “blush them” to explore vast POSSIBILITIES. GingerAid is an interactive, inspiring and aspirational color and activity book for girls of all ages, classifications and orientations to inspire a renewed generational mindset of self-confidence, confidence and daring to seek and take advantage of their unique and authentic added value. .
It’s an endearing mother-daughter collaboration born out of our desire to instill and nurture self-awareness, self-esteem and confidence in young girls; by providing vivid images of abstract inspirational roles and real role models to aspire to. Ginger articulates and upholds our personal and corporate commitments to SDGs 3 (good health and well-being), 4 (quality education), 5 (gender equality) and 17 (partnerships for the goals). It features a cross-section of easily recognizable inspirational global female role models (as portrayed by illustrator Awele Emili), in full color on the cover and centerfold pages.
The tastes of Chimamanda Ngozi Adichie, Ngozi Okonjo Iwealaamerican vice president Kamala Harris, Bose Ogulu, Lisa Nichols, Ibtihaj Muhammad, Malala Yousafzaithe end Maya Angelou, Beyoncé, and various Nigerian icons such as Uche Pedro, Tara Fela Durotoye, Tiwa Savage, etc; with over 30 pages of various ambitious abstract roles in black and white illustrations by Elle Powell, for users’ imaginations to flow and blossom as they color.
“When a girl reads or browses the pages of this book, she should experience a certain type of behavior, and by the time she finishes reading this book and coloring; she should paint a different picture or image of herself and have that different feeling. – Naimah Gbajabiamila
With the simultaneous birth of GingerAid and Ginger Power 50/50, GSL is poised to contribute its quota to youth wellbeing, empowerment and the promotion of gender equity. Gbajabiamila States “Ginger Power 50/50 offers an ethical, out-of-class educational pathway to sustainable inclusion, grounded in the overall well-being of our young people with a 50/50 focus on gender; NOT the “girl-child” on the “BoyChild” or vice versa.
Ginger Power 50/50 is a program with a long-term perspective to impact annually 50 men and 50 young adult women between the ages of 15 and 30 (according to UN guidelines), of Nigerian descent at home or in the Diaspora. After the inaugural cohort (FREE), the program will continue to operate as planned over 4 weeks in August/September; consisting of a pre-commencement ceremony and weekly group sessions, culminating in a certification celebration.
Deserving participants in the program will receive:
• Coaching in personal development
• Career and Lifestyle Transformation (CABLS)
• eBooks: ◦ The Daring Power of One ◦ Dear Candidate
• Mental Health Awareness Information
• Emotional intelligence tips
• Financial independence practices
• Networking, Fellowship, Safe Space, more…
As to why these projects right now? Gbajabiamila responds “the WHY is very simple – to help build, nurture and engage a more viable youth population of Nigerian descent”from the care of her three children – two eligible young adults and a teenage rookie (13), when the program started, now 14. They fuel the reason – the inspiration to continuously seek out and refine the passion, purpose, productivity, positioning and profitability of GSL and Ginger Power of One Africa.
GingerAid ‘Ginger Power’ Coloring and Mindset Transformation Book is now available worldwide on Amazon, and in the US via this link. It is soon arriving in local (Nigerian) bookstores. The team’s enthusiasm for this launch is palpable.
Founder, Aminah Gbajabiamila is committed to serving young people and their (often middle-aged) parents and/or guardians to connect with Source, to be CLEAR and FREE to live their best authentic, purposeful and productive lives. She is a graduate of the University of Lagos (B.Sc 1994), Ohio State University (MPA 1996) and the Institute of Leadership Management (Certified PR 2009); she is a mentee of the Cherie Blair Foundation.
Aminah is also the author of the eBook ‘The audacious power of a: 1’mPOSSIBLE. So are you.’
Available on Amazon Kindle.
Proceeds from all book sales support Ginger Power of One Africa and its programs.
This content was published free of charge as part of BellaNaija.comcommitment to youth, education, health and community development as part of our corporate social responsibility program