The Benefits of Rental Agents in Multi-Family Communities

Jessica Fiur, editor-in-chief

For employers, the job market is tough right now.

To quote the great scholar of our times, Kim Kardashian, “It seems like no one wants to work these days.”

That’s not true, of course. (Shocker!) But between the pandemic and the Great Resignation, many industries, including multifamily, are struggling to fill vacancies.

Although the multifamily is infamous for its slow adoption of new technologies, it rose to the challenge. Virtual tours, which were already in use, have now become common practice. As Jackson Chen reported for MNHmulti-family businesses have begun to centralize their operations, allowing for fewer employees at each property and a more streamlined approach by incorporating tools such as interactive robots.

Technology is useful. But while it’s useful to incorporate into an apartment leasing strategy, there are some things your leasing team can do that robots simply can’t. A good leasing agent can take an initial interest and turn it into a yes. In journalist Gail Kalinoski’s story “Top Advice From Multifamily Rental Professionals,” for example, Rebecca Fox of Morgan Properties reveals the personal touches she adds during her unit tours, including pages to coloring for kids or a bowl of water for a visiting pet.

Not to mention how far a good relationship with a potential resident will go, which is just not the same with a chat bot.

Of course, technology can – and should – make the rental process easier. And in the hands of a top rental agent, it creates an unstoppable combo.

This month, we’re asking leasing agents to reveal their best strategies for leasing success. I’d love to hear yours too! Let me know your thoughts at [email protected]


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