AUSTIN, Texas–(BUSINESS WIRE)–March 15, 2022–
Wrikethe most powerful work management platform, now integrated with Citrixannounced today at SXSW that the Texas Rangers have successfully executed strategic campaigns aimed at building stronger connections with their fan base through Wrike’s ability to bring cross-functional teams together in a single digital workspace. Key projects include the Globe Life Field branding, the Rangers 50th anniversary campaign and ‘Stay Strong’, a project rolled out during the pandemic to keep fans engaged from afar.
“It’s always an amazing feeling when our customers share stories about the work they’ve done with Wrike behind the scenes,” said Andrew Filev, Wrike Senior Vice President and General Manager, Citrix. “The Texas Rangers, like many brands in the sports industry, have been significantly impacted by the pandemic, but they have taken an agile approach to marketing that has kept their teams in sync and their fans engaged. It’s an honor to know that Wrike has freed them from menial meetings and tasks so they can spend more time thinking creatively about their brand name.
The Texas Rangers are a professional American baseball team brought to Arlington, Texas in 1972. As a dynamic and rapidly growing organization with approximately 15 departments, 300 employees and millions of fans, the Rangers face many challenges. marketing requests throughout the year aimed at creating a better experience for fans. The Rangers marketing team must manage the campaigns and assets needed to support a high volume of requests across the organization. Wrike allowed them to standardize and streamline their workflow, simplify time-consuming review and approval processes, and maintain real-time visibility into projects with accessible dashboards and tasks. With Wrike, all Rangers marketing projects are in one place, including recent high-impact campaigns.
Globe Life Field Branding
The new home of the Texas Rangers, Globe Life Field, houses 1.2 million square feet of stadium space that required the Rangers brand before it opened in 2020. The team was given the freedom to imagine and create the visual elements that would one day line the hallways of the ballpark. Never having taken on such a complex project, the marketing team turned to Wrike to get a holistic and comprehensive view of everything they needed to do, making sure nothing slipped through the cracks and that each deadline was met. As Globe Life Field fully opens for the first time since the pandemic, fans will find themselves immersed in a new and exciting experience that highlights the rich history and bright future of the Texas Rangers.
“We are proud of the ballpark and looked forward to welcoming fans to our new home,” said Kyle Bartlett, director, marketing and publicity, Texas Rangers. “We couldn’t have done it without Wrike. While we had our normal duties during baseball season, we also had to mark this new ballpark. Wrike allowed us to follow an action plan for the Globe Life Field project while managing other ongoing projects and tasks.
Plan their 50th anniversary season
This year marks Rangers’ 50th anniversary, and the marketing team is helping fans celebrate by looking back on their past and looking forward to the year ahead. Through Wrike, they’ve created a campaign that includes unique ways to tell the Rangers story to their existing fan base while bringing new fans on board with content that showcases the 2022 squad roster and modern methods that enhance the endgame experience.
“Everything we do is about getting fans excited about baseball,” said Claire Girman, Marketing and Publicity Manager, Texas Rangers. “That drive and drive starts at Wrike, knowing that we can take on projects with confidence. Wrike offers endless possibilities in the way we work and operate, and it has fostered a better environment to stay innovative and connected. »
Empowering fans to ‘stay strong’
Sports and entertainment have taken a big hit during the pandemic, and the Texas Rangers marketing team has found itself able to get creative and provide atypical opportunities for Rangers to connect with fans. The “Stay Strong” campaign was launched to keep fans connected to the team when baseball was interrupted or had to be viewed remotely. It housed a variety of content, such as videos from former players, favorite player recipes, and coloring pages for kids. Wrike served as a hub where they could assign deliverables to team members based on their strengths, provide feedback on all written and visual assets, and track project bandwidth and status.
“At the end of the day, we’re a professional baseball team that brings joy to a lot of people,” Bartlett says. “So as we juggle projects and deadlines, we remember that we serve the fans who can’t wait to come to the stadium with their family and friends. With Wrike, we can keep our organization and the fan experience running smoothly. »
For more information on the Texas Rangers case study, visit: https://bit.ly/37qCgBv
For Citrix Investors
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Wrike, a Citrix company, is the smartest and most versatile work management platform for the enterprise. It can be easily configured for any team and any use case to transform the way work gets done. Wrike’s feature-rich platform puts teams in control of their digital workflows, allowing them to focus on the work that matters most, maximize potential, and accelerate business growth. Clients like Estée Lauder, Hootsuite, Nielsen, Ogilvy, Siemens, and Tiffany & Co. depend on Wrike to help teams plan, manage, and complete work at scale. Wrike is headquartered in Fort Lauderdale, Florida. For more information visit: wrike.com.
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KEYWORD: UNITED STATES NORTH AMERICA FLORIDA TEXAS
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SOURCE: Wrike, Inc.
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PUBLISHED: 03/15/2022 10:10 AM/DISC: 03/15/2022 10:11 AM