reSET unveils new startups with a hybrid event

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The Hartford Skyline. Credit: f11photo / Shutterstock

reSET, the Hartford-based company with a mission to build businesses in the social impact sector, kicks off its annual Impact Accelerator competition on Thursday with its first-ever hybrid launch party.

The event, at which 11 startups will compete for financial support, will be both live at reSET’s office at 1429 Park St. in Hartford and virtual, allowing attendees to come in person or watch the event via Zoom. . The event runs from 5:30 p.m. to 8 p.m. To register, click on here.

Space is limited for the in-person event, but those who join online will be able to hear presentations and remarks from guest speakers. Each pitch will also be streamed live on Instagram.

Nichole Hawkins
Nichole Hawkins, reSET program coordinator, is also a 2020 Impact Accelerator graduate. She placed third in 2020 and is the founder of Legacy Lineage, an early learning and family support organization for Hartford residents. Credit: Contributor photo / reSET / Social Enterprise Trust

“It’s a demonstration of that idea of ​​resilience,” said reSET program coordinator Nichole Hawkins. “This is how we live now, and it’s an example of how we can navigate in a safe and comfortable space for everyone.”

Kicking off the Impact Accelerator will allow the public to meet representatives from each of the 11 companies, and each company outlines its plans. Lt. Governor Susan Bysiewicz, Hartford Mayor Luke Bronin and CTNext’s Onyeka Obiocha are also expected.

Organizers hope this year’s event will provide a much-needed boost of energy as the state emerges from the COVID-19 pandemic.

“It’s a really good opportunity to network,” Hawkins said, adding that there was a lot of Zoom fatigue and a desire to come together again.

Over the next three months, the 11 start-ups will receive mentoring, one-on-one counseling and other training culminating in a business showcase where each company will share plans for solving societal issues while growing their business.

Hawkins said this year’s group represents a variety of companies, each with a mission in a different area of ​​impact.

“We only see the beginning of what they’re going to do,” Hawkins said. “I’m really excited to see where they will grow.”

The pandemic has really driven home the need to pivot, taking a business in new directions if needed, Hawkins said.

“Some of these businesses were developed because of COVID, or the idea to pivot the business came because of COVID,” Hawkins said. A restaurant business had to switch to e-commerce during the shutdown, she said.

reSET – also known as the Social Enterprise Trust – supports mission-driven businesses, whether through social or environmental initiatives. reSET’s accelerator has had 143 companies graduate, and the organization estimates that those graduates have generated more than $21 million in revenue and supported more than 400 jobs. Additionally, 87% of businesses supported by reSET are owned by women or minorities, according to its website.

The companies selected for the Impact Accelerator 2022 are:

  • Lauren Simone Editions is a Hartford-based publishing service that connects a diverse set of aspiring authors with illustrators to create children’s books that appeal to a wide audience.
  • The greener giftwhich produces textile products designed for a greener lifestyle as well as eco-education.
  • Beautiful Breakfastwhich produces Southern cuisine, specializing in breakfast and brunch.
  • Eco Evolutionwhich sells eco-friendly home, bath, kitchen, body and laundry products.
  • Italian creations is a natural body care company specializing in educating the community about skin care and products.
  • More than a coloring bookwhich produces articles including coloring pages and journals (inspired by people of color).
  • Zoom HRthat promotes diversity, social equity and empowerment in the workplace.
  • SoChilla CBD lifestyle brand promoting the culture of self-care through ethically sourced hemp products.
  • Historical chipa fully searchable online archive focused on including information about women, people of color and other marginalized groups.
  • Health Jodi Cupwhich produces all natural handmade products.
  • Momentum Life Mastery Coaching supports individuals and groups using a holistic approach to facilitate personalized coaching programs, workshops and 1:1 personal development services.
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