Despite the effectiveness of digital marketing, the business world still relies heavily on personal media that customers can own and retain. For decades, companies have provided brochures that consolidate information into simple, eye-catching designs. Flyers and brochures attract potential customers by providing essential information. When designed well, pamphlets and brochures grab consumers’ attention, provide the information they need, and inspire them to take action.
The booklets take the process a step further by providing more detail. Businesses use custom printed brochures to provide information including instructions, company data, recipes and news.
Why a booklet?
Many people use the word brochure to describe a multi-page brochure, although some are booklets. The difference is that brochures are usually folded, but booklets are bound and have more pages. The printers offer useful resources that help customers determine what type of media best suits their needs.
Although brochure advertising is a very effective marketing strategy, brochures are not always big enough for all advertising needs. Professionals like Printivity will create custom printed booklets that offer a solution.
Benefits of brochures in marketing
Businesses can use brochures to showcase products and services, and well-designed brochures attract customers and prospects. They offer a convenient way to deliver lots of essential and branded information. Marketing with booklets can provide a positive return on investment, according to realtimecampaign.com.
Brochures have the space to highlight company products, services and benefits.
Customers tend to save brochures for future reference.
Brochures have a quality look and feel and are substantial, which helps attract new customers.
It’s easy to distribute booklets, which can be folded for convenient mailing.
Brochures can serve as mini-business catalogs.
Uses of booklets
Businesses also include brochures in marketing campaigns as they are versatile. For example, many LA businesses that want to distribute newsletters have them created by professionals who provide Custom Brochure Printing in Los Angeles. Newsletters are a great way to keep a company’s name in front of customers and can showcase business expertise.
According to Home Business Mag, passbook portfolios are ideal for showcasing innovative products and services. Photographers and interior designers regularly present clients with brochures containing examples of their creations and works.
Technical brochures provide potential and current customers with detailed information. Posts can explain company jargon and technicalities.
Branded booklets also provide value to customers, according to creative agency Round House. A business can order templates that include planners, motivational guides, cookbooks, or helpful tips. Businesses can add offers and coupons to brand pages.
Printers design children’s booklets that can be distributed to children. Booklets can include fun facts, games, coloring pages and bright, colorful pictures that appeal to children. Providing children with value impresses the adults of a target audience.
Businesses can design community brochures that highlight the company’s public service work and include a call for donations and affirmative action. Many organizations work with local charities as a way to give back. It also increases their brand image.
Print media is more important than ever for business marketing, and many businesses are including custom printed brochures in their advertising campaigns. Posts offer an attractive way to provide a stable source of information. They offer an excellent return on investment and can be adapted to a wide range of uses.