New San Diego County Literacy Campaign Launched

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SAN DIEGO — On Tuesday, San Diego County officials and First 5 San Diego announced a joint campaign to increase children’s literacy rates in the area.

HOORAY! For Reading is a new program aimed at encouraging literacy in San Diego’s youngest residents by showing them that they can read and learn anywhere.

“HURRAY! Car Reading wants you to know that you can read, teach and learn wherever you are – the signs in the streets can be read, the colors around us can be seen and everything can be counted. Reading with children gives you also helps to bond and build a relationship with them.A strong relationship helps children feel loved, safe and secure, building their confidence and resilience.

Officials involved in the project say the benefits of early childhood literacy are widespread and can provide a child with valuable tools they will use throughout their lives.

“We know that reading, literacy and resilience skills have immediate and lasting health benefits, such as increased cognitive function, memory, vocabulary, empathy and decreased levels of stress,” said county child health officer Dr. Kelly Motadel. “As the brain develops during these early years, reading is the best opportunity for children to develop these skills to become healthy adults capable of reaching their potential.”

Program participants have access to resources such as free downloadable books, coloring pages, activity sheets, flashcards, and more. The campaign has also been translated into Arabic, Chinese, Spanish, Tagalog and Vietnamese to increase accessibility for families and children in the region.

“Engaging in reading with children helps you bond and build a relationship with them – it’s never too early to start this important lifelong skill,” said Dr Wilma Wooten , public health officer for the San Diego County Health and Human Services Agency. “Reading is like food for the brain – nurture it in those early years and beyond.”

For more information on the HOORAY! For Reading Campaign, click HERE.

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