Several 1970s fashion trends have made a comeback in recent years, but the mullet has been a harder sell. Now, Natural Light is trying to revive the hairstyle for the 2020s. As Food & Wine reports, the beverage company is offering free beer to people who ask their stylist for the retro cup.
Natural light first released in the 70s, the same decade the mule first hit the scene. The brand recently decided to go back to its roots with 1977-inspired cans in a vintage design. To promote the limited-edition packaging, Natural Light asks its drinkers to bring their hairstyles back to the same era and take a photo to prove it.
If you’re ready to cut the front of your hair and keep the back flowing, post a photo of your mullet on Twitter, Facebook or Instagram with the hashtags #NattyVintage and #sweepstakes before March 31st. Just be sure to follow Natural Light’s social page and make your post public.
From eligible applicants, Natural Light will select 100 lucky winners to receive a $30 prepaid card (to spend on two packs of 24 Natural Light Vintage) and a $50 prepaid card (to cover the cost of the haircut). Mullet wearers with a long-term commitment can post a new photo of their haircut each month for another chance to win the contest. Natural Light plans to give out 720 gift cards in total this year.
Although associated with the 70s and 80s, the mullet is timeless. Archaeological evidence dates early versions of the style back thousands of years. And after decades of being in the limelight, interest in haircuts is on the rise. According to Natural Light, online searches of mule grew 142% in 2021 – so by entering their sweepstakes, you might just be getting a head start on the fashion curve.
[h/t Food & Wine]