GUNDAM POPUP STORE DUBAI Feat. GUNPLA / STRICT-G @ Books Kinokuniya Dubai Store | Business and finance

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TOKYO – (BUSINESS WIRE) – Dec. 27 2021–

BANDAI CO., LTD. (President: Kazuhiro Takenaka, Headquarters: Taito-ku, Tokyo) and BANDAI SPIRITS CO., LTD. (Chairman: Nao Udagawa, Headquarters: Minato-ku, Tokyo) will open the “GUNDAM POPUP STORE DUBAI feat. GUNPLA / STRICT-G” at Books Kinokuniya Dubai Store in the Dubai Mall from Monday, December 27, 2021 to the end of January 2022 in conjunction with the ongoing Expo 2020 Dubai.

POPUP STORE banner (Graphic: Business Wire)

Gundam “is the public relations ambassador for the Japan pavilion at Expo 2020 Dubai, to be held in Dubai, United Arab Emirates, from October 2021.” STRICT-G “is a clothing brand developed by Bandai presenting the world of Gundam from an entirely new perspective, and this will be its first POPUP STORE in the Middle East. With “Gunpla” (plastic models from the Gundam series), available in Books Store Kinokuniya Dubai Since October, we will be promoting Gundam as a part of Japanese culture to people all over the world.

Details of “GUNDAM POPUP STORE DUBAI feat. GUNPLA / STRICT-G”

Sale of STRICT-G products, a clothing brand that brings the world of Gundam to life

We will offer a wide range of items from our “STRICT-G JAPAN” clothing series, which is especially popular among customers all over the world and features ukiyo-e and brushstroke design patterns to convey our consistent brand concept. to develop Japanese culture in pop art. Items made in collaboration with clothing brands such as ALPHA and NEW ERA will also be available for purchase.

Expo 2020 Dubai Japanese Pavilion PR Ambassador Sales Ver. Gundam original products

We will sell T-shirts, tote bags, mini towels, key chains and plastic pouches with original designs. STRICT-G Products and Public Relations Ambassador Ver. Original Gundam products will be available not only in Books Kinokuniya Dubai store, but also in Books Kinokuniya Abu Dhabi store and online store (https://uae.kinokuniya.com/) in limited quantities.

Expo 2020 Dubai Japanese Pavilion PR Ambassador Sales Ver. Gunpla

In commemoration of Gundam’s appointment as Public Relations Ambassador for the Japanese Pavilion at Expo 2020 Dubai, we are selling the “HG 1/144 RX-78-2 GUNDAM [PR ambassador of the Japan Pavilion, Expo 2020 Dubai]”Gunpla, a three-dimensional version of the new Gundam from mechanical designer Kunio Okawara.

Japanese Pavilion Public Relations Ambassador Exhibition Ver. Gundam Statue

A public relations ambassador from the Japanese pavilion Ver. The RX-78-2 Gundam statue will be on display for a limited time until the end of February 2022 (provisional). Local Gundam fans who visit the Dubai Mall as well as those who have taken an interest in Gundam through Expo 2020 Dubai will be able to experience the design and power of Gundam up close.

About the Books Kinokuniya Dubai store

The Books Kinokuniya Dubai Store opened in 2008 with an area of ​​approx. 6000m 2 to coincide with the opening of the Dubai Mall, the largest shopping center in the world. It’s a general bookstore that offers books from all over the world, including books in English, Arabic, and Japanese, as well as stationery, art supplies, and figurines. The Abu Dhabi store, the second store in the United Arab Emirates, opened in 2020. As a community bookstore and dissemination center for Japanese culture, it is well known to customers in the United Arab Emirates and the United Arab Emirates. foreigner.

About the GUNPLA SHOWROOM DUBAI

“THE GUNPLA SHOWROOM DUBAI” is currently open near Books Kinokuniya Dubai Store, where the POPUP STORE is located. Scheduled to operate until the end of March 2022, it features a 1/10 scale (around 1800mm high) RX-78- 2 Gundam Statue, various Gunpla displays and free hands-on demonstrations Even after the POPUP STORE closes, the Gunpla section and Gunpla sales will continue in the store.

* The content of this press release is current as of December 27, 2021 and is subject to change without notice.

* Images in this press release include illustrations and infographics. Actual content and products may vary.

CONTACT: [Press Inquiries]

For GUNDAM POPUP STORE DUBAI and STRICT-G

Koya Iizuka, Business Strategy Team, Apparel Department

E-mail: [email protected] For LE SHOWROOM GUNPLA DUBAI and GUNPLA

Tomoaki Ishikawa, Global Marketing Team, Global Sales, Leisure Division

KEYWORD: JAPAN UNITED ARAB EMIRATES MIDDLE EAST ASIA PACIFIC

INDUSTRY KEYWORD: ENTERTAINMENT OTHER RETAIL EVENTS / CONCERTS MAJOR SPECIALIZED STORES CONSUMER DESTINATIONS TRAVEL TV AND RADIO FASHION RETAIL MARKETING COMMUNICATIONS

SOURCE: BANDAI SPIRITS CO., LTD.

Copyright Business Wire 2021.

PUB: 12/27/2021 1:00 a.m. / DISC: 12/27/2021 1:02 a.m.

Copyright Business Wire 2021.

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