Chamber Vacation Programs Spotlight on Westerly, Pawcatuck Businesses | West

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The Ocean Community Chamber of Commerce is set to unveil a series of holiday events designed to entertain and generate opportunities for businesses in the region.

Santa and a group of assistants, including Winter Lady, are expected to arrive at Westerly’s Dixon Square on Friday at 6 p.m. It will be the merry’s first appearance in the downtown area for an in-person welcome since 2019 before COVID-19 shook the world. Coloring books, crayons and lollipops will be distributed to everyone in attendance and there should be plenty of photo opportunities with the holiday characters as Santa walks out for a meet and greet.

The chamber also has a list of promotions and activities planned for Small Business Saturdays, which arrives this weekend. The event was launched by American Express in 2010.

Over the years, the credit card company continued to promote the event, but cut back on some of the marketing items it previously provided, said Lisa Konicki, president of the Ocean Community Chamber of Commerce.

“We have increased our promotional efforts in other ways and have become less reliant on American Express and have become more creative in trying to find ways to encourage people and let people know that it is the day. to go out and spend your money locally, ”Konicki said.

On Saturday, the chamber will look to catch shoppers making a purchase at 40 random chamber member businesses in the two-state area, then reward buyers with a $ 10 chamber of commerce gift certificate voucher for member companies. A total of $ 400 in gift certificates in increments of $ 10 will be distributed, compared to $ 300 in previous years.

Additionally, the chamber hosted a brainstorming meeting with retailers last month and from that session a Gingerbread Man Trail promotion was developed. The collaborative promotional buying journey will provide free gifts to shoppers along the route, special sales and a ‘hunt’ where shoppers will try to find where the plush gingerbread man is hiding in each of the 15 stores. detail. Stores will stamp a passport proving the task has been completed and once shoppers collect at least 10 of the 15 stamps, the buyer will receive fifteen $ 5 store credits and be entered into a draw for a 50 gift certificate. $ from the chamber of commerce.

“These are businesses that promote and encourage people to move around a business district and they do so in a supportive and cooperative manner rather than competitively,” Konicki said.

Some of the companies participating in the Gingerbread Man Journey are: Consignments Practically Perfect, HŌMbädi Valomie Boutique, OMO Jewels & Gifts, Lohibition, Loving Life Boutique, Mary D’s Antiques, The Eagle’s Nest Gallery, Westerly Gifts, Deja Vu Consignment Room, The Gray Goose Cookery, ReReads Bookshop and Bella Vita Salon & Day Spa.

The chamber also provided 12 buoys to the Stonington borough Merchants Association which coordinates a Find the Buoy scavenger hunt with great prizes. The association has prizes of $ 700 tied to the event, Konicki said. The promotion will end with the chamber’s lobster tree lighting ceremony at 4:30 p.m. in the borough. Santa and Frosty the snowman should be on hand to light the tree.

“We are very excited to significantly expand our Saturday programming to small businesses in the two parts of the states we serve. Now more than ever, we want to encourage everyone to stay true to the local,” Konicki said.

The chamber is also planning a light parade in downtown Westerly for December 12. The inaugural parade run was part of the city’s 350th anniversary celebration in 2019. Konicki said she expects a somewhat reduced event. To date, around thirty organizations and companies have registered to participate. House officials hope to double that figure.

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