Buckle up! Kubota machines take control of the Crayola experience | The Valley Register

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Kids will pick up, carry, build and color the town orange featuring full-size and child-sized Kubota machines and crafts to add their creative touches to Crayonville. The limited-time takeover begins August 2.

EASTON, Pa. (July 26, 2022) – With kids in the driver’s seat, Kubota Tractor Corporation, one of America’s leading equipment manufacturers, is renovating the fictional town of Crayonville at Crayola Experience Easton for a larger-than-life takeover the August 2nd. -Seven. 12, 2022. An outdoor launch event featuring full-size and child-sized Kubota equipment will be held for the general public on opening day from 9 a.m. to 1 p.m.

“Kubota Machine Adventures” will invite kids (and kids at heart) to participate in more than 20 hands-on activities featuring Kubota’s signature orange gear, including an excavator, tractor and UTV, across Crayonville. Throughout the immersive experience, families will discover how the human power of creativity and the machine power of Kubota equipment can drive innovation to build better, stronger communities.

Like everything about Crayola, the community of Crayonville is built on the creativity and imagination of children. To add their own creative touch to the transformed family attraction, kids will be able to:

  • create their own Kubota Machine Adventures ID badges;
  • hop on a kid-sized tractor to dig Crayola flower beds;
  • build a rainbow tower with crayon box “bricks”;
  • snap pictures with REAL Kubota equipment;
  • scoop, load and empty to a 3D sand projection table;
  • turn pencil shavings into grass clippings art;
  • name and wrap their own Pencil inspired by Kubota;
  • engineer their own the ultimate Kubota machine of the future; and more.

“We have created an incredible opportunity for thousands of children to learn through creativity how equipment is used to design and build the world around us,” said Warren Schorr, senior vice president of business development, global licenses and experiences. “Kids will have fun using their imaginations, creativity and problem-solving skills, along with Kubota machines, to bring the colorful community of Crayonville to life and discover how they can build a better future.”

For more information, including remaining domestic tour dates for Adventure, visit CrayolaExperience.com/Kubota. The limited-time experience for children is included in the price of admission. New this summer, visitors can get unlimited visits to Crayola Experience through December 31, 2022, with the purchase of a color card for the price of a full-fare admission ticket.

Context of the partnership

Kubota Machine Adventures’ five-market nationwide tour is part of a recently announced partnership between Kubota Tractor Corporation and Crayola. The collaboration aims to inspire the next generation of business owners, builders, farmers, DIYers and leaders by highlighting the unique and creative role machines play in building and shaping communities.

In addition to takeover events, the partnership has expanded the experience to include:

  • A special edition Kubota coloring and activity book featuring scenes of Crayola characters using Kubota gear to prepare Crayonville for a big city festival. The 48-page coloring book is available for purchase at participating US Kubota dealers, KubotaUSA.com and The Crayola Store at Crayola Experience locations.
  • Free downloadable home crafts and coloring pages.
  • Classroom activities and educational content developed by Crayola Education and Kubota to inspire students to think about ways to add their voice to community improvement plans.
  • The second annual Kubota Country Kids Coloring Contest for children 12 and under. The competition runs from May 17 to December 31, 2022.
  • Kubota’s new online experience at KubotaCountryKids.com where adults can interact with children through activities and projects around their property and in their communities.

Details of partnership activities can be found at CrayolaExperience.com/Kubota.

“We are proud of the important role our dealers and equipment play in agriculture and food production, in building and maintaining our communities and improving our overall way of life,” said Todd Stucke. , senior vice president of marketing, product support and strategy. Projects for Kubota Tractor Corporation. “Through this partnership, we hope to inspire creativity and learning for the next generation to help children see what’s possible when we all work together to improve our cities and countryside.”

About Crayola Easton Experience

Discover the magic of color in Crayola’s unique and one-of-a-kind family destination. More than 25 creative activities and attractions on 65,000 square feet of color await families at the Crayola Experience flagship store in Easton, PA, the birthplace of Crayola crayons. Bigger, brighter, and bolder than ever, Crayola Experience adventures help kids and adults explore art and technology, express their creativity, and experience color in whole new ways. Also featuring shows and the Crayola Store with the world’s largest selection of Crayola products and unique memorabilia. Other brand attractions are in Orlando, Florida; Mall of America (Bloomington, Minnesota); Map, Texas; and Chandler, Arizona. To learn more, visit CrayolaExperience.com/Easton or join the conversation at Facebook Where instagram.

About Kubota Tractor Corporation

Kubota Tractor Corporation, Grapevine, Texas, is the U.S. distributor and distributor of Kubota-designed and manufactured machinery and equipment, including a full line of tractors up to 200 gross HP, performance-matched implements, construction equipment compacts, lawns and gardens for the general public. equipment, hay tools, commercial turf products and utility vehicles. For product literature or dealer locations, contact: Kubota Tractor Corporation, 1000 Kubota Drive, Grapevine, TX 76051, (888) 4-KUBOTA [(888) 458-2682], out. 900, or visit KubotaUSA.com.

Information provided to TVL by:
Constance Walker
Crayola Experience


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