BENEO, FAIRR on COP26, GNT

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We also spoke with FAIRR’s Policy Director, Dr Helena Wright, who gave us an overview of COP26.

FAIRR on COP26

In October, FAIRR published “Appetite for Disruption: The Last Serving,” which assesses how 25 food companies are responding to the boom in alternative proteins. FAIRR is a $ 40 billion investor-backed organization that tackles some of the world’s biggest problems.

In December, she published the fourth edition of the Coller FAIRR Protein Producer Index, which

assesses 60 of the world’s largest listed meat, dairy and aquaculture companies on 10 environmental, social and governance themes aligned with the Sustainable Development Goals (SDGs). The Index is designed to provide financial institutions with the best protein industry data, analysis and trends to incorporate into their investment decisions and engagement strategies.

The organization was also involved in recent COP26 discussions in Glasgow, Scotland, and Dairy Reporter took the opportunity to talk about the group’s impressions of the event’s success.

Fi Europe and Hi Europe 2021: Spotlight on innovative ingredient offers

Many dairy related companies are participating in FiE Europe and HiE in Frankfurt, Germany this week. The Fi Global team is currently expecting a total of 17,000 in-person and / or virtual visitors, as well as over 800 exhibitors.

The show program, with Fi Conference, Innovation Hub, various theaters and the Startup Innovation Challenge and Innovation Awards competitions, will also address topics such as upcycling, alternative sourcing solutions and more efficient manufacturing processes. Sessions include ‘Creating a More Sustainable Future’, in which Siska Pottie, Secretary General of the European Plant-Based Food Alliance, will review the European plant-based market.

Paula Schmidsfelden, from The Carbon Trust, will also speak on “The Carbon Footprint of Products and Labeling: How to Drive Decarbonization in the Food Industry”. Roquette, meanwhile, will present a business case study on “Adapting to growing consumer expectations with a plant-based approach”.

BENEO survey shows positive aging drives demand for healthier diets

A new study, carried out on behalf of BENEO, reveals that consumers are now even more focused on “positive” aging. The research, conducted by HealthFocus International, includes a proprietary analysis of the health conscious 50 and over age group.

The Global Trends study, Q1 2020, involved respondents in 22 countries and included 12,336 interviews (with a minimum of 500 per country). The identified group of consumers aged 50 and over did not have children living at home and showed particular concern about healthy aging.

It has shown that people over 50 want to be able to continue the activities they love and are increasingly looking for food and drink alternatives to support this goal.

Making the most of the present and the future is what motivates the health conscious over 50s. They want to be the best version of themselves that they can be at every stage of life. It means taking control of future health, while being fit and healthy enough to enjoy the present, and nutrition plays an important role in achieving this for them.

For those over 50 concerned about the issue of healthy aging, 79% primarily focus on maintaining their ability to continue their activities as they age. A similar number, 76%, see good physical and mental health and a balanced diet as the key to overall health. In particular, the importance of nutrition is reflected by the results of the survey: 42% believe that a healthy diet helps to cope better with the challenges of life; 74% make a conscious effort to eat a healthy diet, while 56% choose foods and drinks that offer protective or preventative health benefits.

Research results also show that providing ‘better nutrition’ is a major influencing factor for consumers trying a new brand (68%), giving food and beverage manufacturers the opportunity to stimulate their purchases by improving the nutrition of their products.

When it comes to health benefits, 60% agree that they “accept scientific and technical improvements in food and drink if they provide the required benefits”. Although only 10-20% of those health-conscious over 50s are personally affected by digestive health, bone health or blood sugar issues, half of those surveyed are “very or extremely concerned” about these issues. problems. These consumers actively seek out food and drink products that support their goal of staying healthy longer, with more than half choosing products that promote stronger bones, improve digestion, or control blood sugar.

Myriam Snaet, Head of Market Intelligence and Consumer Insights at BENEO, said: “Today’s over 50s want to give the best of themselves. They want to be proactive in managing their health and want to live life to the fullest, no matter what stage of their life. Realizing that food choices have an effect on overall health, they seek out food and drink products. that provide additional health support, such as lowering blood sugar or improving digestive health.

“Manufacturers can help them achieve these goals by developing products that harness these specific health benefits through the use of the functional ingredients in BENEO, including slow-release sugar, palatinose, and prebiotic chicory root fibers. , oligofructose and inulin, which can easily be integrated into their daily lives. routines without compromising taste.

Steve Walton, President of HealthFocus International, added: “People are taking charge of their health and making serious changes. While some of these new eating patterns and nutritional adjustments have occurred due to Covid-19, we expect many of them to be sustainable. We have seen real change over the past 10 years and now healthy aging and the quality of life it can provide is a priority today. Consumers take a long-term approach to maintaining health, which emphasizes that healthy aging is relevant for all ages. A fact that food and beverage manufacturers can use to their advantage when considering new product development.

For producers looking to make the most of consumers’ growing desire to manage their blood sugar, bone health and digestive health, BENEO said its products offer science-backed solutions. A person’s blood sugar is a critical way to promote long-term health, and that’s why choosing the right carbohydrate is so important.

BENEO’s Palatinose (isomaltulose) is a slow-release sugar naturally present in honey and derived from the sugar naturally extracted from sugar beets. It is unique in its ability to reduce the rise in blood sugar, while providing full carbohydrate energy. It provides the body with 4 kcal / g and contributes to the daily energy supply from carbohydrates, making it an ideal ingredient to help support blood sugar management.

When it comes to digestive health, foods that are good for the gut – such as prebiotics – can help nourish the microbiota as a person ages. BENEO’s prebiotic chicory root fiber oligofructose and inulin play a role in selectively promoting the growth of good bacteria, which in turn supports a person’s internal defense system. Inulin and oligofructose are the only proven plant-based prebiotics. Orafti’s inulin and oligofructose have been shown to promote a healthy microbiota and the selective increase of bifidobacteria in more than 50 intervention studies in humans and an increase in stool frequency in 20 studies of intervention in humans.

EXBERRY’s Food Coloring Supplier GNT Unveils Power of Color Research

GNT has launched research that it says enables food and beverage brands to design tailor-made solutions for the modern market.

The growth of personalization and personalization trends is fueling the demand for products that are attractive to buyers on a deeper level. GNT developed “The Power of Color” to help brands create color solutions to connect with their target consumers.

The research combines consumer psychology and semiotics to provide unique insights into how color generates meaning across products, brands and categories, enabling manufacturers to create powerful stories and stand out in their category. .

Maartje Hendrickx, Head of Market Development at GNT, said: “It’s clear that a one-size-fits-all approach to color is quickly becoming obsolete. As a service provider, innovation has always been in our DNA and this pioneering project allows us to help clients find the cutting edge color solutions they need to strengthen their market position and reach new public.

Created alongside professional semioticians, The Power of Color explores the many ways in which color sends messages on a conscious and subconscious level.

For an upside down perspective, he uses psychology to explore the motivations of consumers. It examines the tensions that drive product and brand choices, such as the desire for enjoyable but permissible food and drink.

The second phase uses semiotics to provide an outside perspective, showing how color can help meet these motivations and needs.

Color codes and clues create a variety of meanings across different cultures, categories and situations. For example, color can indicate how to navigate situations and guide decision-making, as in the case of nutrition labels on foods. It can also signal a personal identity, whether through fashion, cosmetics, or even food and drink. Colors also evoke moods and emotions – red is seen as an energizing shade, for example, while yellow is associated with joy.

Together, these two perspectives allow brands to gain a holistic understanding of how color can be used to meet different consumer needs and create a compelling narrative.

Jill Janssen, Head of Power of Color at GNT, said: “Color can send any number of brand and product messages. It can signal a moment of happy escape, tell stories about the origins and process, showcase powerful ingredients, or help highlight healthy formulations. The Power of Color is helping brands think about color in new ways, deepening its cultural power more than ever before while exploring the psychology behind color trends.

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